課程規劃
為協助證券期貨從業人員加強外語思考、溝通和應變能力，本季規畫「社群媒體與行銷」系列課程，內容概括行銷技巧、廣告策略、品牌競爭及案例分享等，共計45小時。課程規劃如下:
*以上課程內容及時間，本基金會將依實際情況保留彈性調整之權利。
| 社群媒體與行銷 | ||
| 日期 | 主題 | 時數 |
| 一、Brands and marketing | ||
| 10/14(三) | introduction to successful brands and brand management | 3 |
| 10/19(一) | how companies market their products and services | 3 |
| 10/21(三) | review and case study: marketing and selling | 3 |
| 二、Advertising | ||
| 10/26(一) | advertising media and methods | 3 |
| 10/28(三) | how advertising works and how companies plan them | 3 |
| 11/2(一) | review and advertising campaign case study | 3 |
| 三、Marketing to various cultures | ||
| 11/4(三) | marketing and cultural differences | 3 |
| 11/9(一) | advice,obligation,and necessity in marketing campaigns | 3 |
| 11/11(三) | reviewing the article and fintech case study | 3 |
| 四、Competition and marketing | ||
| 11/16(一) | the nature of competition and competition idioms | 3 |
| 11/18(三) | what happens in head-to-head competition between companies | 3 |
| 11/23(一) | review and competition case study(make the best advertising campaign) | 3 |
| 五、Advanced international marketing | ||
| 11/25(三) | advanced marketing vocabulary and partnerships | 3 |
| 11/30(一) | how to market internationally and compound phrases | 3 |
| 12/2(三) | review and case study(creating a global brand) | 3 |